So you are participating in National Novel Writing Month (NaNoWriMo) this year? Get ready to finally finish that novel you’ve always wanted to write! Staying motivated the entire month can be a real challenge. To win at NaNoWriMo, you have to write every day. There’s a small trick to staying motivated each day and it involves […]
Step by Step Guide: New Website Setup
These days it is very easy to get set up with a new website and hosting package with a company like Bluehost. If you’re like me, you used a quick and easy, step by step guide like the one in this video by Pat Flynn: Bluehost and others provide some easy quick start set up for […]
The Bullseye Book Launch (5KC03)
One of the most useful books about marketing that I’ve read in the last couple of years is called Traction by Justin Mares and Gabriel Weinberg. It is written for startups, but the framework they use for evaluating marketing channels can easily be applied to books. In many ways, launching a book is a lot […]
The “Who CARES?” Strategy for Launching Your Next Book
The only way to achieve any level of success in launching your book is to convince someone to care. The more people care about you, your book, and the problem they need to solve or the experience they wish to have, the more likely they are to buy and share your book with others. So, […]
Before You Launch: Craft Your “Why Statement” (5KC01)
It was finally here. My book was launching. It was shipping and ready to buy on all the major retail websites. The day had finally come and it was time to implement my book launch strategies. I had high hopes and plenty planned. Then . . . reality set in. How on earth was I […]