One of the most useful books about marketing that I’ve read in the last couple of years is called Traction by Justin Mares and Gabriel Weinberg. It is written for startups, but the framework they use for evaluating marketing channels can easily be applied to books. In many ways, launching a book is a lot […]

The only way to achieve any level of success in launching your book is to convince someone to care. The more people care about you, your book, and the problem they need to solve or the experience they wish to have, the more likely they are to buy and share your book with others. So, […]

It was finally here. My book was launching. It was shipping and ready to buy on all the major retail websites. The day had finally come and it was time to implement my book launch strategies. I had high hopes and plenty planned. Then . . . reality set in. How on earth was I […]